Jason McCarthy never set out to start an outdoor gear company. After university, he decided to serve in the US army, where he eventually became a Green Beret across Iraq, West Africa, and Europe.
While serving in the Army Special Forces, McCarthy started making go-backs, now known as a go-ruck, for his friends and family who were stationed in high-danger zones. In 2008, he transitioned out of the Army and began searching for his next challenge.
His wife told him to ‘do the go-ruck thing.’ The ‘go-ruck thing’ turned into GORUCK, a gear company that empowers real world communities to something greater than themselves.
In addition to building some of the most durable and versatile gear in the industry, GORUCK emphasizes its commitment to community through events, GORUCK clubs, and content creation.
In this episode of the Fit Over Thirty Podcast, we’re joined by founder and CEO Jason McCarthy to discuss the importance and value of community, the benefits of rucking for body mind and soul, and how rucking was the foundation of his special forces training.
[04:23] How Goruck Began
[06:38] Successes and Failures
[12:46] Goruck’s Trademark
[16:55] Accountability is the Best Way to Do it
[18:11] Change the Pattern of Your Life to Live More
[22:59] Walking Habits for Weightloss
[45:12] Weight and Height Ratio
[46:21] Start Rucking