Being a professional photographer can be a very exciting career, but if you prefer to work on your terms, then choosing a path as a freelance photographer might be better for you. However, freelancers have different kinds of challenges and making sure that you are the one who gets picked for a job in a competitive market can be tough. If you have recently decided to move into the world of freelance photography, here are some tips to help you build your profile and get hired.
Create a Professional Website
If you want to get taken seriously as a professional, you need to present yourself as one. Having a website dedicated to your work is one of the first steps you need to take when you become a freelance photographer. This will also be part of your digital portfolio, and this is will be the first impression potential clients will have of your work. The website must be easy to navigate, have quality content (no spelling or grammatical errors in the text), and have your contact information as the basics. Including a blog on your website can also be beneficial, as this allows visitors to learn more about you and your work.
Take Networking Opportunities
Networking is effective in any industry, especially if you want to get ahead in your career. It is even more important for freelancers, as you won’t have a manager or company representative to sing your praises to possible clients. This is something that you will have to do yourself, so by taking those networking opportunities, whether it’s attending a photography event, meeting someone for a cup of coffee or lunch, all of these moments are chances for you to make a good impression and get noticed.
It’s also worth setting up professional social media accounts for yourself as a freelance photographer, keeping your ones separate from business. As a photographer, having an Instagram account is a must, but you should also be active on platforms such as Twitter and Facebook. LinkedIn is also a useful professional social marketing tool as it has been designed specifically to connect professionals around the world. While you shouldn’t spam your followers’ feeds with constant posts, sharing things around 3-4 times a week is enough to show that you’re active.
Publish a Book of Your Work
Another useful thing you can do to boost your freelancer profile is by publishing a book of your work. Companies like Blurb help writers, academics, and photographers to self-publish their work to a professional standard and sell their products on their online bookstores. It could be a great way to boost your income through the sales of these books, and you could even show this to potential clients as an extension of your portfolio.
Show Some Variety
You might like to focus your photography on a specific subject, such as sweeping landscapes or unique portraits. However, if you want to make money as a freelance photographer, it’s important to cater to a range of clients. This is why having some variety in your portfolio is important.
If you are trying to become a successful freelance photographer, consider the tips above and see how they can help to boost your profile and career.