Gadget

The TikTok-ification of Spotify Has Begun

As Spotify has noted in the past, early data shows that Canvas appears to drive engagement, with users more likely to interact with songs that have the feature attached. And it’s also worth noting that unlike, say, Instagram, which absolutely reeks of desperation with its obviously subpar Reels feature, Spotify actually has a solid foothold in the video game just by being a music-centric platform. The popularity of TikTok’s videos, after all, is fueled by the short music clips they sample—who’s to say the reverse can’t be true for Spotify?

The Discover project over at Spotify is still in the earliest stages of testing, so there’s no way to know if we’ll see it rolling out more widely on iOS and Android anytime soon. But one thing we can definitely count on—as sure as the sun rises in the east and sets in the west—is the inevitably of more platforms trying to cosplay as TikTok in the near future.

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