When Apple first announced the iPhone 13 a few months ago, the response was kind of lukewarm. While it did feature better hardware like an improved chipset, overall it felt like a very minor update at best and that there was nothing particularly exciting about the new phone, especially coming from the iPhone 12 or even the iPhone 11.
However, it seems that despite the very incremental upgrade, Apple’s iPhones are still selling like hotcakes. This is according to a survey conducted by Wave7 Research who found that demand for the iPhone 13 is actually eclipsing that of the iPhone 12 at launch in the US market.
This means that compared to the iPhone 12’s launch in 2020, the iPhone 13’s launch seems to be doing much better. The survey suggested that several factors contributed to the phone’s success, such as increased in-store traffic, better 5G coverage, camera improvements, and also a non-split launch.
The only issue is that due to the global chip shortage, there are delays in the shipments of some of the models, such as the iPhone 13 Pro and the iPhone 13 Pro Max. It’s actually interesting that more people are interested in the iPhone 13 over the iPhone 12 given the incremental upgrades, but we suppose that’s the power of Apple’s branding for you.