What’s the best conversion rate optimization course? This is a very common question among small business owners who are new to the world of online marketing. Just recently, Google published their latest statistics on the percentage of traffic that comes to websites with ads versus those that come directly from the Search Engines.
Surprisingly, it looks like those small ad sites have a much higher conversion rate than the organic ads sites. So what’s the reason behind this? There are several reasons, but here are the two main factors that we can focus on to explain the gap in conversion rates: SEO and Customer Service.
There are many different metrics out there to focus on when calculating a company’s ROI. One such metric that can be used is the average conversion rate. However, this number alone doesn’t tell the whole story. What if you had a great optimization campaign that generated lots of traffic, but it turned out that only a fraction of those visitors made it through to the purchase page?
If the customer service for your site was so poor that it didn’t even keep them signed up? If your site looked like a real website (not just a blog) and it was so difficult to navigate, what chance does your potential customer have of purchasing through your site?
All of these points can be accounted for when you focus on optimizing your site for the search engines. You want to generate as much traffic as you can that is also qualified and ready to buy. This means that you need to hire an optimization expert or pay for certification with a course that focuses on conversion rates.
A good certification will instruct you not only on how to optimize your site for search engines but also give you guidance on how to maximize the customer service department.
In addition to focusing on how to optimize your site, the conversion rate optimization course will teach you how to market your site. How do you promote it? By far the most successful way is to use article marketing.
This is a very easy way to get started and to build a good reputation for yourself out there. People don’t like spam and if they are looking for information about a product or service they aren’t going to waste their time reading spam-oriented articles.
The best search engines optimization courses will go even further in teaching you how to optimize your website for your customers. If you write good articles, people will read them and click through to your website. Of course, you want to be sure you have a strong sales pitch right from the beginning. This is where many internet marketers fall short. They create a website and then they try to sell it.
One of the most important things you can learn in a search engine optimization course is to write great copy. You need to get your customer hooked on your page before they will decide to buy. A good copy will help you to create that anticipation and as they begin to read, they’ll be more likely to follow any links and make the purchase. The conversion rate will go up and your sales will begin to rise as the number of customers you’re getting through your links increases.
The last thing you want to be very familiar with is keyword research. Keyword research is one of the most important parts of search engine optimization and it can make or break your site. If you’re not familiar with keyword research, do yourself a favor and find someone who is. Don’t be afraid to hire someone to teach you how to properly use keywords in your articles, on your website, and within your PPC campaigns.
You might have a lot of questions about what’s the best conversion rate optimization course. Search engine optimization is a complicated art form. If you don’t know a lot of people who are doing it properly, it can seem like a black box. There are tons of books about SEO. You can hire a company to teach you everything you need to know or you can read articles and search for the answers yourself.