Entrepreneur

How To Use Augmented Or Virtual Reality To Enhance Your Website’s User Experience

Now more than ever, people are skeptical about the products and services they want to purchase. Prospects will spend a lot of time researching everything there is to know about a brand before they commit.

With technology to the point where augmented reality and virtual reality can be applied to a website easily—and at low cost—many brands and businesses are using it in different ways to enhance their websites’ user experience. Here, members of Young Entrepreneur Council share some of the ways any company can use augmented reality and virtual reality for their site.

1. Bring The In-Store Experience To Them 

Provide virtual showrooming. Some consumers are still apprehensive about spending too much time in public while others just enjoy the convenience of shopping online. So, when you bring the in-store experience to them, they’re more likely to save themselves the trip and will place an order online. Or they might feel more motivated to see the products in person after experiencing them virtually. – Firas Kittaneh, Amerisleep Mattress

2. Enhance Customization And Personalization

Virtual experiences can also be used for customization and personalized services as well. For example, if you are going to have new cabinets in your home, virtual reality can give the end user a real idea of what it’s going to look like. The same can be said about landscaping projects and custom housing projects. The more visualization that can be provided to the end user or customer, the more likely they are to move forward with a project or order. – Zac Johnson, Blogger

3. Create A Visual Experience To Encourage Purchases

Companies can use augmented reality or virtual reality to create a visual experience for users that brings them closer to a purchase. For example, IKEA released a feature on their app that allows customers to place furniture in their own living room using AR. This helped them boost sales as customers were able to make informed decisions about their interior design without needing to do a lot of research. – Stephanie Wells, Formidable Forms

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4. Add A Gaming Element 

Allow them to see the real product in all dimensions. It works best if they can use their mobile cameras and actually attempt to “put” their products on the shelf or in their makeup bag. Have them see how beautiful or minimal the product is. If possible, add a game to make another level of experience that will allow customers to earn points or discounts for every gem found or every win. You won’t just gain a customer, you’ll also be trending in no time. – Daisy Jing, Banish

5. Educate Your Users On How Your Product Works

A powerful way to use VR and AR on your website is by educating your site users. Creating a VR experience where customers can see what happens when they “try” your product will help them decide if your product is right for them. They’ll learn important concepts and how to use your products better through an immersive experience. VR can engage more of your users’ senses and help them learn faster, which makes them use your products better and leads to greater satisfaction. – Syed Balkhi, WPBeginner

6. Take Your Customers On A Tour

Augmented and virtual reality are propelling the customer experience. This technology is becoming even more popular in a Covid world where personal interaction is limited. As an employee relocation company, we’re using this technology to introduce employees to a new area. “Look and see” walking tours can now be done online. An employee is able to “see” and even “experience” a new area without ever having to leave their home. As with other technology, the user experience has become better and better while costs to offer this technology have become less and less. Gone are the days of needing a customer to come to you in order for you to provide a service. Now companies can bring a service and an experience into the customer’s home and save on employee time and cost. – Bill Mulholland, ARC Relocation

7. Encourage Virtual Try-Ons

Brands that sell clothes, makeup and accessories use AR to let customers try on their products before they buy. People love being able to try on a necklace or a pair of sunglasses before paying online. This addition gives people the sensation of shopping with a physical retailer from the comfort of their homes. If implemented properly, high-quality AR renderings can lead to more sales, traffic and engagement. – Chris Christoff, MonsterInsights

8. Create Branded Filters For Various Platforms

Today, augmented reality is an everyday experience. People use social media tools that add filters and change their appearance and then share these videos and images with friends. An interesting way to use this everyday AR feature is to create branded filters for places like Snapchat, Facebook Stories and more. A clever and fun filter will compel people to play with it, share content and spread your branded content with others. You can also leverage this by making a contest or a giveaway and attaching the outcome to how users make use of the filter and when they share their content online. With some thought, marketers can add clever AR tools to their website or app to engage users and grow their brand. – Blair Williams, MemberPress

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