What is fashion photography?
Fashion photography encompasses a wide range of subjects, including runway shows, brand catalogs, model portfolios, advertising, editorial shoots, and more. Fashion photography’s main goal is to show off clothing and other fashion accessories.
A Fashion brand’s success depends upon the quality of the images they use in their catalog. Photographers are required to enhance fashion items in ways that elicit an emotional response because this is a genre dedicated to exhibiting it.
This post will go over various aspects of how a beginner can get started shooting their fashion photography, as well as provide several editing methods for fashion photography.
Fashion photography Shooting tips
When choosing a location, think about what clothes you’ll be shooting, what story you’ll be telling, where the tale will take place, and how and where they should be worn?
A studio is a very versatile location for a fashion shoot because it usually has all of the necessary lighting equipment, such as scrims, umbrellas, softboxes, octabanks, and beauty dishes. But, when filming outside, the atmosphere can be more difficult to manage, so be ready for anything that may occur.
The right Camera and equipment
For a newbie, a digital camera is an ideal choice due to its ease of use and capacity to capture a big number of images. As your knowledge of fashion photography grows and you begin to attract editorial or commercial clients, you can invest in a high-quality digital camera.
Using a tripod to snap crisper fashion portraits. A tripod will aid in the stabilization of the image and the avoidance of blurry images. Furthermore, you can use it to select the ideal angle for the shot.
Use the manual mode
If the camera is on a tripod, use Manual Mode. If you’re shooting handheld, select Aperture Priority. When you shoot in Manual Mode, you have complete control over your settings, which will not alter under any circumstances. It indicates that the exposures will be consistent from one frame to the next.
Choosing the right ISO is one of the most useful fashion photography tips. It can be set anywhere between 100 and 400. If you’re shooting in low light, in the shadow, or indoors with only window light, start with ISO 400.
Adjust the Aperture
Instead of using the f/2.8 aperture, try using the f/4 aperture for fashion photos. f/2.8 does provide a more blurred background, but because models are always moving, it is insufficient for sharp photos. You can use a smaller aperture and a higher f/stop number to make a thicker DF.
Use a correct Shutter speed
If you want your photos to be sharp, make sure the shutter speed is correct. Consider the slowest shutter speed you can use when shooting with a camera in your hands versus how slow you can go with a tripod.
Props aid in the creation of a more cohesive theme in your pictures. So don’t be frightened to try new things. You could even use strange objects to create bizarre scenarios. They’ll draw the viewer’s attention to the most important point.
Try Different angles
Experiment with angles and shoot from the top, bottom, or tilt the camera a little for unique high fashion photography.
Photo Editing Tips
For photographers, it is always good to know some photo editing techniques using Photoshop or Lightroom, as they are the most popular tools.
To get great fashion photos, retouching a photo to clean up both the model and the product is essential. It’s critical to remove blemishes and smooth skin, remove wrinkles, and ensure that everything is presented in the best possible light.
While the photographer or photo editor has complete control over the image’s appearance, it is also critical that you do not go against the wishes of the firm for which you work.
The whites in your photograph do not have to be pristine. The image may look better in a warmer or cooler environment. A minor tint in the green or magenta direction can also be effective.
Using the As Shot or Auto modes, you can adjust the white balance of your photos. These modes should not be used as a final destination, but rather as a starting point for editing. You can also use the eyedropper tool to accomplish this. Then, dragging the tool across the image, select a white balance point.
The Basic tab in the Develop module of Lightroom is a good place to start. In Photoshop, you may also use the Camera RAW filter.
Start by changing the exposure slider between stages while keeping an eye on the Histogram is an excellent approach to learn how to edit.
Now, change the Exposure slider to compensate for any changes you make to the Highlights, Shadows, Whites, or Blacks sliders. This will allow you to maintain a neutral exposure while making the adjustments you want to see in the photographs.
For local color modifications, use additional sliders like HSL(Hue/Saturation/Luminance)/Color.
Simply select the layer you want to mask and hit the layer mask tool underneath your layers panel to create a layer mask in Photoshop, which allows you to make a local change in its layer. It’s a grey square with a white rectangle.
Dodging and burning
Dodge and burn is a technique for contouring the face with light to make it more appealing. To make sections appear less or more bright, vivid, and contrasted, you can dodge and burn them out.
In Photoshop, you may access your Dodge and Burn brush by pressing O. To switch between the two, right-click on the one you’re presently using. Choose between Shadows, Midtones, and Highlights from the menu at the top of the window to determine what you’ll be dodging or burning.