Available exclusively for 72 hours only, the fashion online shop ABOUT YOU launches its first international Capsule Collection with Kendall Jenner.
On July 25, 2021, the fashion online shop ABOUT YOU will present its first international capsule collection with top model Kendall Jenner. The collection is exclusively limited to 72 hours only in all 23 ABOUT YOU shops across Europe. Since July 15, ABOUT YOU customers and Kendall fans can have exclusive access to the sneak peek of the styles via aboutyouexclusives.com. In addition, interested customers are able to sign up for a newsletter to catch up on all the updates. Please read more below.
Consisting of Kendall’s everyday favorite pieces based on her personal style, the collection includes 11 designs in different colorways. Each individual piece is numbered and has a special code that includes Kendall’s birthday: 11/03.
Kendall Jenner says: “I love basics. You can combine every piece in the collection as a mix and match. And the pieces are numbered according to my birthday.” The shoot took place in Los Angeles (Kendall’s hometown) to show this fashion icon in her usual and natural environment. The fashion campaign was photographed by the internationally renowned Zoey Grossman and Donald Schneider Studio was responsible for creative direction.
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