Passion and curiosity drive the artist towards a craft that usually isn’t the most lucrative. Early on, we jump on any opportunity to make money. But quickly, reality sets in. Bills, taxes, medical costs, equipment- it adds up fast, and we realize that we going to have to charge more.
So how do we scale a creative business? In this episode I take a question from Fritz, a photographer working hourly, about how to do just that.
To get you thinking before the show:
- What part of the business do you love? How can you build your business in a way that you do more of the things you love and bring on other people to support the areas that don’t light you up as much?
- Finally, never underestimate the power of your brand. Today, you might not be able to charge the high rate you feel you deserve, but that doesn’t mean you won’t be able to a year or two from now. Taking smaller clients and hustling along the way does not make you are ineligible to land the Nike’s and Apples of the world down the road. Focus on honing your craft and don’t be shy to take on bigger clients.
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