Tips to Improving SEO
Google Analytics: Most websites today will allow you to set up Google Analytics (GA) so you can track your SEO. We can’t recommend it more highly. (And it’s free!) If you’re at all interested in tracking your SEO – and you should be – use Google Analytics.
Keywords: Keywords matter for SEO! Use some predictive guessing to figure out which keywords someone might use if searching for your type of business. Those keywords should appear on your website, preferably on the landing page. Let’s go back to the NYC photographer search we mentioned earlier. What kind of keywords might someone use, and which keywords are the most popular and most relevant for photography businesses in your city or region?
Use Long-Tail Keywords: In SEO, “intention” matters. Avoid highly popular, generic keywords (known as head terms) because they don’t increase your ranking. Try to be more specific to your industry and geography. For example, using “best photographer” is so broad and generic that a high ranking is all but impossible. You’re better off using long-tail keywords that are more unique to your specialty and location.
You’ll want to use keyword phrases like “Manhattan wedding photographer,” “Manhattan small wedding photographer,” and other similar phrases. Just put yourself in the place of someone looking for your specific kind of photography and include those keywords on your site. This will help your SEO ranking. Also, it’s important to note that users are more likely to click on a link when the search term is more specific.
Use Meta Tags: Meta tags are text that aren’t visible to a website visitor but are picked by the search engine’s algorithm. They are typically displayed as a description of your site on Google’s SERPs. This allows potential visitors to get a sense of your site. It’s crucial to produce well-written meta text to improve your click-through rate and search result ranking. When writing meta tags, short and sweet is the way to go! They should be less than 140 characters.
Keep an Active Blog: Search engines love dynamic pages, meaning that sites that are updated regularly with fresh content will rank higher in searches. An excellent way to add new content to your site is to maintain an active blog about photography on your website that incorporates your keywords. Without a blog, your site will likely rank lower and be less likely to be found easily.
Write Good Page Titles: The title of your website should accurately describe your work. It should include selected keywords. Be sure to start with your primary keywords, end with your business name. It also needs to be concise for the search result’s display. For example, a wedding photographer’s title could read: NYC Small Wedding Photography | Jane Smith Photography.
Adding Content: Content is critical to SEO. Text content shouldn’t just exist on your blog alone. Every website should contain text throughout its pages – yes, even a photographer’s site. For example, you should have accurate page titles. Add explanations on pages, even on photo galleries. Keep the text well-written and easy to read and understand. Use keywords sprinkled throughout your pages. Add high-quality content to the “About” page and even the contact page.
Visitors to your site should understand who you are, what you do, and, more specifically, what you can do for them. Again, quality content matters because it’s more likely to be picked up during an internet search. Also, a poorly written website is less likely to generate new business. Also, make sure your site is easy to navigate, displays your best images, and shows who you are as a photographer.
Social Media: Every website should link to that person’s social media presence. It’s another vital element for good SEO, mostly because social media can drive people to your website and vice versa. Be sure to link both ways: social media accounts to your website and your site to your social media platforms to capture visitors organically. Instagram, especially, has become more popular for creatives, so you’ll want to establish a presence there.
Patience: Also, results take time. You’re not likely to see immediate results once you’ve implemented SEO changes. It can take several months to turn things around and see a higher ranking or greater website traffic. In some cases, it can take an average of six months. Eventually, you should begin to see changes evident in your Google analytics.