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Brett Florens Interviewed : Journey From African Riot Units To Full-Time Photography

 This advice is probably not going to be the advice that someone wanting to get into the industry is going to want to hear. I believe that you should master your craft first and get your branding and marketing in order until you are ready to launch your brand to a market that you have researched.

 If you start off shooting for friends and family, you will be trapped in a demographic that expects you to do everything on the cheap. This is due to the fact that with the digital age, anyone can profess to being a photographer, because it’s not as difficult as it used to be. And, the problem with entering the market at this level is that it will take you a long time to escape.

You also might want to check out some tips about maternity & baby portrait photography Meghna.

 You need to target people with more disposable income than you have, otherwise, in this day and age, it’s not a career that can sustain a reasonable standard of living. I always say to my workshop delegates “Remember, you are not your target market.” Most people won’t get that, but that’s an important point.

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